Citi Practice Jar is an investment simulator within the digital bank, an educational space for users to learn more about investing without the risk. This feature is intended to exist as an extension of the automatic savings program (Ways to Save) as a next step for users looking to do more with their idle saved money. Once users have gained confidence in the investing space, the ultimate goal is to open accounts in Citi investing tools.
I was responsible for ideation, determining user needs, and creating the initial concepts and wireframes for this project. Our design team worked alongside product and strategy teams.